What is Magento?
Magento is an open-source platform for e-commerce websites and is the most extensively used platform with more than 260,000 e-commerce sites and more than 28% of the total mobile apps. A proven platform with critical features such as security and scalability, that help build affordable mobile apps. Magento for ecommerce has a modular architecture that offers complete control to e-commerce owners and imposes no restrictions on business flow.
Reasons why Magento mobile app development is more beneficial over websites
Affordability of Magento apps
Magento Community Edition is an open-source platform that has an option for easy download. It offers assistance and regular updates from an extensive community. It also provides viable alternatives to pick your hosting provider. It offers cloud hosting, which can reduce the cost of ownership as users do not have to pay for maintaining the solution.
Highly flexible
Magento is currently available in three modules, including Magento 2 Community Edition (EC), Magento 2 Enterprise Edition (EE), and Magento 2. It provides opportunities for almost infinite evolution and control. You can give your customers everything through Magento mobile applications from single products to bundled products.
Offers multilingual support
Magento mobile application has more advantages over the website because it offers multiple language support. Magento developers need not make any manual efforts and they can convert content, banners, and images into the desired language.
Moreover, the Magento mobile app has a voice search feature, that offers multilingual support too, using which customers can search and get their desired products without any obstacle. Ecommerce with Magento is highly simplified with such state-of-the-art features which are continuously in the process of evolution.
One Page Checkout
There is a straightforward and optimized shopping cart process on the Magento mobile application. It also allows one-click payment and shipping to various addresses. Customers can buy products just as a guest or user and will not need to go through any registration process if they so desire.
Allows Catalog Management
The Magento CMS allows unified management of product catalogs across various categories. Also, it offers powerful support for the management of inventory for different product types. If you plan to sell a diverse range of products through your app, Magento is the right choice for you. Moreover, the admin interface enables you to implement group updates that saves a lot of time.
Fast Page Loading
Magento offers features to enhance native progressive web apps. It helps merchants build online stores, create a memorable user experience with quicker page loading, which in turn increases conversions.
Automatic Synchronization
Magento mobile app builders are saved from the dubious trap of coding and manual synchronization. Magento developers can easily access the entire mobile application without hurdles. Also, the automation procedure does not let you compromise on the display quality.
Quick Search
Many online customers face an issue while navigating pages, which could spoil the user experience. Magento ecommerce mobile applications provide a seamless user experience with rapid search options and intuitive navigation. It provides layered browsing, for better filtering options.
Security
The Magento marketplace is a thriving hub which ensures up to date security patches with frequent updates and scores of other Magento extensions that improve its overall functionality. Users have the option to attach an SSL certificate and run a two-step authentication process, which protects the website’s back end. All Magento stores comply with the PCI standard, and customer data is not stored in the Magento app without their knowledge.
Offers Customization
Magento mobile application development provides powerful customization abilities. Magento mobile app development has an advanced interface, which allows users to directly edit raw CSS/HTML code for total control over the e-commerce store’s appearance and design.
Tracking and Analytics
The Magento mobile solution has reporting and analysis capabilities. It allows companies to track and analyze business performance across campaigns.
Magento’s business intelligence tool provides seamless report generation for critical sales functions, abandonment of carts, products in inventory, and many more. It is possible to analyze your store’s activity with detailed statistics and exhaustive reports that can be generated with Magento.
Wrapping up
The factors that affect the user experience with mobile e-commerce apps are speed, relevance, and customized content. So, it would be a more desirable choice to select the right e-commerce platform such as Magento. Magento helps to build, manage, and maintain an online store that dictates the business’s success or failure.
